Point

Some edits are easier
to point at than to say.

Pause on any frame, circle the thing you mean, and describe what should happen to it. No hunting for the words to describe which object, in which corner, at which moment.

  1. 01

    Pause on the frame

    Anywhere in the video, at the moment the thing you care about is visible.

  2. 02

    Draw on it

    Circle an object, scribble over an area, or point at a region.

  3. 03

    Say what should change

    "Remove this." "Blur this." "Zoom in here." "Put the caption above this."

The limit of describing things in words

Conversational editing works well right up until you need to identify a specific thing in the frame. Then it falls apart, and it falls apart in a very particular way.

"Remove the object in the bottom right" (which object? There are four things in the bottom right. "The blue one") two of them are blue. "The one near the edge of the desk": you are now writing a paragraph to describe something you could point at in a quarter of a second.

This is not a flaw in language. It is that visual reference is what pointing is *for*, and prose is a bad substitute. Every editor knows the feeling of trying to give notes over the phone versus standing behind someone at the screen. Drawing on the frame is standing behind the screen.

What you can point at

Circle the region, then say what should happen:

  • Remove it. A stray object, a logo you cannot clear, a person in the background, a boom mic in the top of frame.
  • Blur or hide it. A whiteboard with someone else's roadmap on it, a screen with real customer data, a face that did not consent, a licence plate.
  • Reframe around it. "Zoom in here" or "keep this in frame when you crop to vertical": the second is a genuinely hard problem to express any other way.
  • Place something relative to it. "Put the caption above this" or "add an arrow pointing here."
  • Emphasise it. Highlight, spotlight, or push in on the thing that matters at that moment.
  • Fix it. "This is too dark" applied to a region rather than the whole picture.

The annotation tells Blob *what*; the sentence tells it *what to do*. Neither alone is enough, which is why the two work together.

Especially useful when reframing

Converting a horizontal video to vertical is where this pays off most, and it is a job almost everyone now has: a 16:9 recording that also needs to exist as a Reel, a Short and a TikTok.

Automatic reframing has to guess what matters. It usually tracks the face, which is right for a talking head and wrong for almost everything else. If the important thing is the product in your hands, the chart on the screen, or the second person in the shot, an automatic crop will cheerfully cut it out.

Circling the thing that must stay in frame removes the guesswork entirely. It is one gesture that replaces a conversation you would otherwise have to have shot by shot.

Privacy work, in particular

Blurring things is one of the most common real-world editing chores and one of the most annoying, because the thing to blur is usually incidental: you were not thinking about the whiteboard when you hit record.

Pointing at it is the natural interface for this. Circle the whiteboard, say "blur this," and it is handled for the shot rather than for one frame. The same goes for a screen showing real data, a document on the desk, a face in the background of a café, a package with an address on it.

The alternative (describing the location of a rectangle in words, or masking it by hand frame by frame) is exactly the kind of work that makes people not bother, and not bothering is how customer data ends up in a marketing video.

Questions

Does the edit apply to one frame or the whole shot?
The whole shot by default: the change is applied across the shot, not just the frame you drew on. If you want it at a single moment instead, say so.
Can I use it together with typed instructions?
That is the intended way to use it. The drawing identifies the thing; the sentence says what should happen to it.
What if the thing I marked moves around?
Blob applies the change across the shot. For something that moves fast, or leaves the frame and comes back, give the result a look, and if it slips, draw on the frame where it went wrong and say so. Across a cut, mark it again on the new shot.
Does this work on a phone?
Yes. Pointing at a frame is arguably better with a finger than a mouse.

Point at something

Upload a clip, pause on a frame, and circle the thing you want changed. Free to start.

Start free